Our Team
Our Expertise, Your Advantage
MOHAMED AKEEL
CEO
Over 25 years ago, Mohamed Akeel embarked on his journey in FMCG, never imagining the transformative path it would take.
From leading Coca-Cola across India and the Middle East to witnessing the evolution of the industry firsthand, one truth stands out—change isn’t easy, but it’s necessary.
Now, he joins TransCPG as the CEO, bringing his wealth of experience to drive the next era of transformation.
MADHUSUDHANAN JANAKARAJAN (“Madhu”)
Transformation Director
Madhu is a lower-trade transformation practitioner with over two decades of experience across FMCG distribution, sales execution, and technology-led transformation. He has worked inside core CPG organisations as well as CPG technology firms, giving him first-hand exposure to how large FMCG systems operate — and where they structurally break down in lower trade.
His experience spans multiple generations of FMCG execution — from paper-and-pen sales models to SFA-driven digitisation and retailer self-ordering. At TransCPG, he leads DART™ (Digitally Advanced Retail Trade), a consulting practice focused on helping CPG companies leapfrog legacy operating models and move directly to the current, technology-native state of lower-trade execution.
As the founder of Conektr, the UAE’s first B2B FMCG e-commerce platform, Madhu built and scaled a lower-trade commerce ecosystem from the ground up — dealing directly with distributor economics, retailer behaviour, pricing dynamics, and execution complexity. This practitioner-led experience informs DART’s philosophy: solving lower trade through operating-model redesign and intelligent application of technology, not theory.
Kamran Qureshi
Country Head – UAE
Over 30 years of leadership across Coca-Cola and PepsiCo in the GCC, Kamran brings unparalleled experience in scaling FMCG operations, nurturing retail partnerships, and driving commercial strategy in fast-evolving markets.
From pioneering B2B initiatives at Coca-Cola UAE to building high-performing teams across KSA and the UAE.
Kamran’s journey is a masterclass in growth with grace—balancing targets with team empowerment, and execution with empathy.
At TransCPG, he’ll be leading our UAE operations, unlocking value across the ecosystem
SHUBHENDU JHA
Marketing Director
With 15+ years across global campaigns, agency leadership, and product marketing, Shubhendu blends creative instinct with data-driven precision. He’s shaped digital journeys for brands like Airtel, Dabur, and British Airways, and built content strategies that not only inform — but influence.
At TransCPG, he leads marketing with a sharp focus on engaging CPG leaders, scaling brand visibility, and crafting category-defining narratives. Whether it’s a high-converting campaign, a UX tweak that makes all the difference, or the perfect blog title — he’s your guy.
Outside work, you’ll find him behind a drum kit or sketching wireframes
Asha Ubendran
Head – Product and Delivery
Asha is a product and technology leader with 20 years of experience delivering enterprise and SaaS solutions across Supply Chain, Asset Management, and EdTech sectors. She combines deep technical expertise with strong product intuition, enabling her to align business goals with scalable, impactful solutions.
She has led teams through all stages of product development—defining vision, setting strategy, and driving execution—while working closely with engineering, business, and marketing teams. Her approach is grounded in clarity, customer focus, and a results-driven mindset.
Asha has worked with several startups, guiding them through product direction, growth planning, and go-to-market execution.
Nanda Kishore Banda
Director - Business Dev & CPG Solutions
With over 20+ years of experience in Revenue Growth Management, Go-to-Market strategies, Corporate Finance, Mergers & Acquisitions, Sales Development, and Trade Marketing across India and the Middle East, Nanda brings a proven track record of driving growth in dynamic markets. A passionate writer, chess enthusiast, and movie buff. Supported by his wife Vani and children Samrat and Simhayana, Nanda will be based out of Hyderabad and travelling between India and the Middle East, ready to transform your business.
Imran M Basha
Chief Commercial Officer
With over 30 years of global leadership experience across FMCG and Consumer Electronics, Imran brings a strong track record of driving commercial growth and building high-impact go-to-market strategies.
In his new role, he will be responsible for revenue generation, appointing distributors and geo partners, and scaling the business across the globe.
Imran holds an MBA in Marketing from John Moores University, Liverpool, and is currently pursuing his Doctorate at Golden Gate University, San Francisco. A firm believer in customer-centric transformation, he is known for building collaborative, high-performing teams and driving innovation through operational excellence.
MR. MOHAMED AKEEL
CEO of TransCPG
Over 25 years ago, Mohamed Akeel embarked on his journey in FMCG, never imagining the transformative path it would take.
From leading Coca-Cola across India and the Middle East to witnessing the evolution of the industry firsthand, one truth stands out—change isn’t easy, but it’s necessary.
Now, he joins TransCPG as the CEO, bringing his wealth of experience to drive the next era of transformation.
MR. MADHUSUDHANAN JANAKARAJAN
Transformation Director at TransCPG
Over two decades ago, Madhu began his journey in FMCG, later merging it with deep technology experience. His career spans both global CPG companies and tech-driven platforms, giving him a rare industry lens.
As founder of Conektr, the UAE’s first B2B FMCG e-commerce platform, he built innovation from the ground up. Now, at TransCPG, he leads the charge into the next wave of transformation.